The platform is rolling out a fresh option that allows them to cut down on the volume of AI-made videos appearing in their timelines. This step comes as the platform disclosed that it currently hosts over 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the following weeks before a full-scale launch. This development comes amid a surge in content created by AI, fueled by new AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the fastest-growing content creators on a popular video site primarily display content made by AI. A considerable share of this output is considered mass-produced AI material, a label for inferior, bulk-generated content that is typically absurd or bizarre.
Our research shows that many people appreciate content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the ability to see more or less of that, according to their own choices,” commented a company executive.
AI on the Platform
The service disclosed that there are currently 1.3bn videos on its service tagged as AI-generated. Overall, more than 100 m media items are added to the platform daily, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Users will be able to limit or boost the volume of artificial media they see by accessing the topic control option in the app and picking “AI-generated content”. Other topics that can already be modified under the filter include politics, fashion, beauty, and dance.
AI Disclosure Rules
Its rules oblige users to label lifelike AI-generated content, and it prohibits dangerous fake videos of celebrities or emergencies. Any authentic-looking artificial content that is without a tag can be removed under its community policies.
Furthermore, the app will from now on attach an “AI-made” watermark to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This measure is intended to stop users from trying to evade the disclosure requirement.
AI Literacy Programs
TikTok is furthermore establishing a $2m educational fund for professionals and organizations to create learning resources about responsible artificial intelligence. This initiative will benefit charitable organizations specializing in teaching computer science.
Content Safety Approach
TikTok has defended its content review process, during discussion over intentions to cut jobs for numerous safety staff in the UK. It is planning to reduce a significant number of roles in its user protection team in its British office, with labor groups and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead clarified that people-led review would continue to be important, but AI can shield workers by removing the most graphic content before it has to be seen by people. The platform stated a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to maintain a secure environment,” she said. “We’ll have humans as part of that process, but we additionally believe it’s highly necessary to reduce exposure to unsafe media as rapidly, which is why a significant AI assistance is making a difference work at speed.”
